Far too often in our field, we engineers get so completely focused on the technical side of our trade that we lose site of good communication and modern presentation.
As an engineering firm, ITM has been working toward taking our communication strategy beyond simply marketing our technical services. We see the importance of presenting our firm by telling our story and sharing real-world ways in which we solve engineering challenges.
That is the reason for this blog, and it is also a big part of why we redesigned our website last year at itestsystem.com.
On our site you will find plenty of products and services, but you will also find many case studies and blog posts that we hope will share not just what we can do, but also how we accomplish complex engineering tests and why we choose certain methods.
We believe these things work to deepen our relationship with our clients and even spur new ideas. But more than anything, it helps tell our story.
Speaking of improving communication, please update your email contacts for ITM. As of Feb. 1, 2015, we will be changing our e-mail addresses from @unyah.com to @iTestSystem.com.
I look forward to sharing more about ITM’s story with you.